Psychology Press

Attitudes and Persuasion

cover of Attitudes and Persuasion

By Philip Erwin

Series: Psychology Focus 

  • List Price: $80.95
  • ISBN: 978-0-415-19621-5
  • Published by: Psychology Press
  • Publication Date: 08/16/2001
  • Pages: 168
  • Trim Size: 216X138
  • Binding(s): Hardback | Paperback

About the Book

Attitudes and Persuasion provides an up-to-date overview of the crucial role that attitudes play in our everyday lives and how our thoughts and behaviour are influenced. The nature, function and origins of attitudes are examined, and a review of how they can be measured is given. The book addresses complex questions such as whether we always behave in accordance with our attitudes and what factors may influence us to change them.

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