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Andreas Hinterhuber & Stephan Liozu talk Pricing

'Innovation in Pricing' and 'The ROI of Pricing' teach how to develop innovative pricing strategies and measure those strategies’ effectiveness.

If you’re involved in pricing or marketing they’ll revolutionise your practices

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  1. The ROI of Pricing

    Measuring the Impact and Making the Business Case

    Edited by Stephan Liozu, Andreas Hinterhuber

    As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results,...

    Published January 22nd 2014 by Routledge

  2. Innovation in Pricing

    Contemporary Theories and Best Practices

    Edited by Andreas Hinterhuber, Stephan Liozu

    Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. This...

    Published September 17th 2012 by Routledge