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Consumer Psychology News & Updates – Page 2

Articles, News, Promotions and Updates from Routledge and the Taylor & Francis Group.

Recent Articles

  1. Check out our Behavioral Science Journals News Page

    Visit the Taylor & Francis Behavioral Science subject News Page regularly to stay up-to-date with the latest news, submission invitations and free content! If we’ve got a superb bargain for you or are doing one of our regular free article giveaways, the BSci. Subject News Page is your place to find out about it.

  2. The Psychology of Entertainment Media, 2nd Edition

    As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers.

    Among other approaches, marketers have utilized various forms of product integration, i.e., mixing a commercial message in with the non-commercial message via TV, movies, and other entertainment media.

    This book examines what happens when the lines between entertainment and persuasion are blurred.

  3. Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail

    Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. 

    It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

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