This is the first text to embrace events policy as a distinct field of study and fill the need for more advanced texts in events management. Its main aim is to locate the phenomena of events (and festivity) within a theoretical and strategic framework and in doing so demonstrate the links between the development of events in policy–making and the theoretical exploration of the role of events as policy.
From Theory to Strategy
As the event management field expands, there has been an emergence of a distinctive ‘events’ policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation.
Events Policy: From Theory to Strategy is the first text to...
Published August 30th 2011 by Routledge