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Featured Book: Managerial Economics, 2nd Edition

This second edition of a successful textbook builds on the solid grounding of the previous edition and its introduction of the key pillars of game theory into managerial decision-making. Taking an international perspective, the book reflects cutting edge developments in economics such as behavioral economics and auction theory and shows how these can be applied in the workplace.
 

The authors include a variety of international examples and case studies from the business world to expand and illustrate key concepts, and provide end-of-chapter exercises to test students’ grasp of the material. An online supplement comprising of problems and solutions as well as PowerPoint slides is available for lecturers.

Related Products

  1. Managerial Economics, Second Edition

    A Strategic Approach

    By Robert Waschik, Tim Fisher, David Prentice

    Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and...

    Published March 21st 2010 by Routledge