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‘Marketing Matrix’ author Gerard Hasting on BBC’s Panorama

BBC's Panorama aired a program on the 20th February 2012 about 'Britain's Hidden Alcoholics' which featured Gerard Hastings the author of a upcoming book titled The Marketing Matrix talking about alcohol marketing. You can view this episode by following the link below.

Gerard Hastings talks to Alastair Campbell about 22 minutes in.

http://www.bbc.co.uk/iplayer/episode/b01cmqdc/Panorama_Britains_Hidden_Alcoholics/

Click here for more information on The Marketing Matrix: How the Corporation Gets Its Power – And How We Can Reclaim It