Spotlight title! Global Sport Marketing
Representing cutting edge research in sports marketing, this exciting new book examines the impact of the global sports market and is now available to recommend to your librarian.
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a...
Published April 30th 2012 by Routledge