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Strategies to Increase Usage of Eresources

On January 15, 2010 at the American Library Association Midwinter Conference, a focus group of librarians was convened to discuss usage of electronic materials.

The group was asked to describe ways in which they promoted usage of online resources in their own libraries. The following list is what they came up with:

• Push their “Best Bets” [top recommended sources] at the Reference Desk
• Mention and demonstrate resources in library instruction programs
• Create new subject guides that feature eresources
• Point users to resources from their web site’s front page
• Ask faculty to discuss the resources
• Catalog their eresources
• Ask subject specialist to discuss the resource’s usefulness with relevant faculty
• Include titles in their A to Z list of eresources on library’s web site
• Add publisher/vendor logos to draw attention to title on web site
• Add resource to their “What’s New” tab on web site
• List eresources in as many online places as possible
• Post notices on bulletin boards
• Put out table tents listing a resource
• Put orange stickers on shelves to direct user to electronic version
• Put a copy of the print book’s cover in a Plexiglas frame on the shelf where the print
book would be
• Put the title into their Open URL Link Resolver
• Create a portal on their web site for each subject
• Remind relevant faculty of eresources in their area
• Use other web pointing tools such as Primo and MetaLib from Ex Libris, or Serials
Solution’s Journal Locator
• Write a blog that highlights new resources
• Provide a new book list as an RSS feed
• Mention resources on their FaceBook page.