This book addresses a multitude of ways in which the intermediary of media production alters the experience of the Olympics.
Spectators watching Olympic events from the stands are less subjected to the language of the commentators, journalists, and even the athlete interviews as they form impressions and understandings of the games. However, even those who sit in the stands for the opening ceremonies or walk down the streets of the Olympic Village and the host city are treated to media spectacles that are intentionally produced to display the attitudes, values, and beliefs of the host country and its Olympic Committee. This book performs the important task of analyzing ways in which the media serves as both an integral component and an arbiter of the Games for society.
This book was originally published as a special issue of Mass Communication and Society.
Read more about this title or Recommend to your Librarian.
Series: Routledge International Handbooks
The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and...
Published March 14th 2013 by Routledge
Responsibility for Performance
Now in a fully revised and updated third edition, Managing Sports Organizations is still the most interesting, challenging, and student-focused introduction to sport management currently available. Bridging the gap between theory and practice, this book explores every key topic, issue and concept...
Published March 17th 2013 by Routledge