Reflecting the continued expansion of popular music studies, the changing music industry and the impact of new technologies, Roy Shuker explores key subjects that shape our experience of music, including music production, musicians and stars, musical texts, music video and MTV, audiences and fans, scenes and subcultures and music as political activism and ideology.
This heavily revised and updated fourth edition includes:
• the role of social network sites, marketing and music retail
• the decline of the traditional model of the sound recording companies
• music genres, cover songs and the album canon
• case studies of artists such as Robert Johnson, the Sex Pistols, Shania Twain and Lady Gaga
• a comprehensive discography, based around musical metagenres, along with suggestions for further reading, listening and viewing.
The book now has an accompanying website, with focus questions and further study activities for each chapter, additional case studies and links to relevant websites.
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Introduction to the Music Industry: An Entrepreneurial Approach is an introductory textbook that offers a fresh look at one of the fastest-changing businesses in the world today. Emphasizing the importance of entrepreneurial thinking for the music industry, this textbook engages college-level...
Published August 24th 2012 by Routledge
Series: Media Practice
The Music Industry Handbook provides a clear introduction to how the music industry works, unpacking the complex structures within the industry and mapping it as it exists today. Paul Rutter introduces readers to key industry sectors in an easy-to-digest format, then goes on to explore the...
Published May 13th 2011 by Routledge