Psychology Press

The Connected Customer

Stefan H.K. Wuyts, Ph.D., Marnik G. Dekimpe, Els Gijsbrechts, F.G.M.(Rik) Pieters

Not yet published — due 01/08/2010

In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form...

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Sensory Marketing

Aradhna Krishna

Not yet published — due 12/12/2009

What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers’ senses and affects their...

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Brands and Brand Management

Barbara Loken, Rohini Ahluwalia, Michael J Houston

Not yet published — due 12/08/2009

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to...

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Series Name: Marketing and Consumer Psychology Series 

Predicting and Changing Behavior

Martin Fishbein, Icek Ajzen

Published 07/27/2009

This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of...

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Deception In The Marketplace

David M Boush, Marian Friestad, Peter Wright

Published 05/14/2009

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates...

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Social Psychology of Consumer Behavior

Michaela Wanke

Published 12/16/2008

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the...

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Series Name: Frontiers of Social Psychology 

Consumer Behavior and Advertising Involvement

Edward P Krugman

Published 05/28/2008

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association...

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Series Name: Marketing and Consumer Psychology Series 

Handbook of Consumer Psychology

Curtis P Haugtvedt, Paul M Herr, Frank R Kardes

Published 02/08/2008

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are...

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Series Name: Marketing and Consumer Psychology Series