Psychology Press

Handbook of Consumer Psychology

Curtis P Haugtvedt, Paul M Herr, Frank R Kardes

Published 02/08/2008

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are...

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Series Name: Marketing and Consumer Psychology Series 

Brick & Mortar Shopping in the 21st Century

Tina Lowrey

Published 10/24/2007

This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the...

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Visual Marketing

Michel Wedel, Rik Pieters

Published 09/19/2007

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute...

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Series Name: Marketing and Consumer Psychology Series 

Learning From Winners

Raymond Pettit

Published 08/27/2007

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on...

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Consumer Culture, Identity and Well-Being

Helga Dittmar, Professor Rupert Brown

Published 08/02/2007

Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desirable consumer goods, and...

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Series Name: European Monographs in Social Psychology 

Internet Advertising

David W Schumann, Esther Thorson

Published 02/15/2007

Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the...

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The Evolutionary Bases of Consumption

Gad Saad

Published 02/05/2007

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal...

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Series Name: Marketing and Consumer Psychology Series 

The Psychology Behind Trademark Infringement and Counterfeiting

J. L Zaichkowsky

Published 05/31/2006

As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task.

This book serves to inform...

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