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Books for Advertising Courses

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  1. Advertising Theory

    Edited by Shelly Rodgers, Esther Thorson

    Series: Routledge Communication Series

    Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and...

    Published February 23rd 2012 by Routledge

  2. Advertising

    Its Business, Culture and Careers

    By Andy Tibbs

    ‘A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An inspirational eye-opener for all Adland wannabes’ – Gyles Lingwood, Course Leader, Creative Advertising, University of Lincoln, UK 'Like the...

    Published November 27th 2009 by Routledge

  3. The Advertising Handbook

    3rd Edition

    By Helen Powell, Jonathan Hardy, Sarah Hawkin, Iain MacRury

    The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media;...

    Published May 22nd 2009 by Routledge

  4. Social Communication in Advertising

    Consumption in the Mediated Marketplace, 3rd Edition

    By William Leiss, William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill

    Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence...

    Published September 28th 2005 by Routledge