Books for Persuasion Courses
View all Communication Studies courses.
Featured Products
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Persuasion in Society
Second Edition
Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore...
Published March 13th 2011 by Routledge
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The Dynamics of Persuasion
Communication and Attitudes in the Twenty-First Century, 4th Edition
Series: Routledge Communication Series
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between...
Published March 24th 2010 by Routledge
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