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Managing Markets and Customers

Revised Edition

By Elearn

Routledge – 2009 – 132 pages

Series: Management Extra

Purchasing Options:

  • Add to CartPaperback: $49.95
    978-0-08-055739-7
    January 8th 2009

Description

More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.

Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.

Related Subjects

  1. Marketing Management

Name: Managing Markets and Customers: Revised Edition (Paperback)Routledge 
Description: By Elearn. More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions...
Categories: Marketing Management