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Reputation Management

Revised Edition

By Elearn

Routledge – 2009 – 112 pages

Series: Management Extra

Purchasing Options:

  • Add to CartPaperback: $49.95
    978-0-08-055742-7
    December 22nd 2008

Description

This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk. It also explores the role that the manager plays in building and managing the business reputation and image both inside and outside the organisation.

Related Subjects

  1. Public Relations

Name: Reputation Management: Revised Edition (Paperback)Routledge 
Description: By Elearn. This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive...
Categories: Public Relations