The Magazines Handbook
By Jenny McKay
Routledge – 2000 – 288 pages
Series: Media Practice
The Magazines Handbook is a comprehensive introduction to the magazine industry. It traces the development of magazine publishing and explores the business of magazines and the role of the magazine journalist. Using examples from consumer magazines, trade journals, periodicals and specialist publications, Jenny McKay discusses the key jobs in the industry from sub-editor to fashion assistant and journalist through to publisher.
'To my mind, it provides a very useful resource … it will certainly give aspirant journalists a sense of the industry and possibility of jobs within it.' - The Journalist
'The Routledge Handbook series has established a good reputation for providing an overview of separate media industriesThe Magazines Handbook is another excellent addition to the series which will be indispensable for AVCE/BTEC and A Level classes…it's an excellent resource.' - In the Picture
Jenny McKay has worked as a journalist in television, newspapers and magazines as well as for an international aid agency. She has taught at City University and Strathclyde University and is currently Senior Lecturer in Journalism at Napier University. She is Secretary of the UK-wide Association for Journalism Education.