The World of Consumption
The Material and Cultural Revisited
Routledge – 1993 – 384 pages
Series: Economics as Social Theory
In the opinion of many people the last decade saw the arrival of the `consumer society'. However, the response of social theory to consumerism has been barely appropriate to the scale of the changes. As an antidote to this, the authors propose the adoption of a new, more inclusive theoretical approach, based on "systems of provision". This emphasises different forms of determination for different products. It also emphasises the essential continuity between the various aspects of consumption: production, distribution, marketing, advertising and sales.
'… should be read widely… offers a fresh perspective with which to analyze issues that have troubled Marxists for many years…' - Capital & Class