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The Radio Station

Broadcast, Satellite and Internet, 8th Edition

By Michael C Keith

Focal Press – 2010 – 368 pages

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    978-0-240-81186-4
    July 13th 2009
    Currently out of stock

Description

The Radio Station is considered the standard work on radio media. It remains a concise and candid guide to the internal workings of radio stations and the radio industry in all of its various forms. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why.

The Radio Station details all departments within a radio station--be it a terrestrial, satellite, or Internet operation-from the inside-out, covering technology to operations, and sales to syndication. It also offers an overview of how government regulations affect radio stations today and how radio stations have adapted to new communications technologies. Drawing on the insights and observations of those who make their daily living by working in the industry, this edition continues its tradition of presenting the real-world perspective of where radio comes from, and where it is heading.

The Eighth Edition of this classic text includes expanded sections on digital, satellite, and Internet radio; integration of new technologies; new and evolving formats; the uses and applications of podcasts and blogs; mobile multimedia devices; programming for the new radio formats; new contributions by key industry executives; digital studios; station clustering and consolidation; industry economics and statistics; and updated rules and regulations. The new companion website features the interviews and essays with industry professionals, an image bank, additional suggested reading, and a listing of helpful links to industry websites.

This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader.

Please visit the companion website (http://www.taylorandfrancis.com/cw/keith-9780240811864/) and click on the Resources tab at the top for helpful links and extra content.

Reviews

"As for myself, and I believe the vast majority of my peers, this text is considered 'the' text about radio station operations and the radio industry. Michael's reputation as a scholar and author in this area is absolutely number one and the quality of each edition has only improved the status of the text…If you want a text that provides a solid grounding in the operation of a radio station and the radio industry in general, this is the text to use." --David Reese, author of The Audio Announcing Worktext

Contents

Foreword by Lee Abrams

Preface

What's new to this edition

Tip Sheet

CHAPTER 1 State of the Fifth Estate

In the Air-Everywhere

A Household Utility

A Toll on Radio

Birth of the Networks

Conflict in the Air

Radio Prospers during the Depression

Radio During World War II

Television Appears

A New Direction

Radio Rocks and Roars

FM's Ascent

AM Stereo

Noncommercial/Public Radio

Proliferation and Frag-Out

Profits in the Air

Economics and Survival

Consolidations, Downsizings, and Clusters

Buying and Selling

Digital and HD Radio Revolution

Satellite and Cable Radio

Internet Radio

Mobile Music Services

LPFM (Low Power FM)

Radio and Government Regulations

Jobs and Equality in Radio

CHAPTER HIGHLIGHTS

SUGGESTED FURTHER READING

Chapter 2 Station Management

Nature of the Business

The Manager as Chief Collaborator

What Makes a Manager?

The Manager's Duties and Responsibilities

Organizational Structure

Managing the Cluster

Human Resources

Who Do Managers Hire?

The Manager and the Profit Motive

The Manager and the Community

The Manager and the Government

The Public File

The Manager and Unions

The Manager and Industry Associations

Buying or Building a Radio Station

CHAPTER HIGHLIGHTS

APPENDIX: Code of Federal Regulations

SUGGESTED FURTHER READING

Chapter 3 Programming

Program Formats

The Programmer

The Program Director's Duties and Responsibilities

Programming a Cluster Operation

Satellite Radio Programming Department

Elements of Programming

Station Websites, Podcasts, and Blogs

The Program Director and the Audience

The Program Director and the Music

The Program Director and the FCC

The Program Director and Upper Management

CHAPTER HIGHLIGHTS

APPENDIX: A Station Owner Airchecks his Programming

SUGGESTED FURTHER READING

Chapter 4 Sales

Commercialization: A Retrospective

Selling Airtime

Becoming an Account Executive

The Sales Manager

Radio Sales Tools

Points of the Pitch

Levels of Sales

Spec Spots

Objectives of the Buy

Prospecting and List Building

Planning the Sales Day

Selling with and without Numbers

Advertising Agencies

Rep Companies

Website and Podcast Selling

Nontraditional Revenue

Trade-Outs

CHAPTER HIGHLIGHTS

APPENDIX: A Station Owner Conveys his Sales Philosophy to His Manager

SUGGESTED FURTHER READING

Chapter 5 News

News from the Start

News and Today's Radio

The Newsroom

The All-News Station

The Electronic Newsroom

The News Director

What Makes a Newsperson?

Preparing the News Story

Organizing the Newscast

Wire and Internet Services

Radio Network News

Radio Sportscasts

Radio News and the FCC

News Ethics

Traffic Reports

News in Music Radio

CHAPTER HIGHLIGHTS

SUGGESTED FURTHER READING

Chapter 6 Research

Who Is Listening?

The Ratings and Survey Services

Qualitative and Quantitative Data

Portable People Meter (PPM)

In-House Research Techniques

Research Deficits

How Agencies Buy Radio

Careers In Research

The Future of Research in Radio

CHAPTER HIGHLIGHTS

APPENDIX 6A: Glossary of Terms

APPENDIX 6B: Direct Marketing Results Rely on Research Data to Present its Marketing Goals. Courtesy DMR

SUGGESTED FURTHER READING

Chapter 7 Promotion

Past and Purpose

Promotions Practical and Bizarre

The Promotion Director's/Manager's Job

Whom Promotion Directors Hire

Types of Promotion

Sales Promotion

Research and Planning

Budgeting Promotions

Promotions and the FCC

Broadcast Promotion and Marketing Executives

CHAPTER HIGHLIGHTS

SUGGESTED FURTHER READING

Chapter 8 Traffic and Billing

The Air Supply

The Traffic Manager

The Traffic Manager's Credentials

Directing Traffic

Traffic in Clusters

Billing

The FCC and Traffic

CHAPTER HIGHLIGHTS

SUGGESTED FURTHER READING

Chapter 9 Production

A Spot Retrospective

Formatted Spots

The Production Room

The Studios

Digital Editing

Copywriting

Announcing Tips

Voice-Tracking

The Sound Library

CHAPTER HIGHLIGHTS

SUGGESTED FURTHER READING

Chapter 10 Engineering

Pioneer Engineers

Radio Technology

AM/FM

Satellite and Internet Radio

Digital Audio Broadcasting (DAB)

Smart Receivers

Becoming an Engineer

The Engineer's Duties

Station Log

Emergency Alert System

Automation

Posting Licenses and Permits

CHAPTER HIGHLIGHTS

APPENDIX: Federal Communications Commssion's Fact Sheet

SUGGESTED FURTHER READING

Chapter 11 Consultants and Syndicators

Radio Aid

Consultant Services

Consultant Qualifications

Consultants: Pros and Cons

Program Suppliers

Syndicator Services

Hardware Requirements and Quality

CHAPTER HIGHLIGHTS

APPENDIX: Station Critique

SUGGESTED FURTHER READING

Afterword

Jay Williams, Jr. The Future of Radio

Glossary

Index

Author Bio

Michael C. Keith, Ph.D., ranks among the most prolific authors on the subject of broadcast media, in particular radio. He is a member of the Communication Department at Boston College and is author of over twenty books, including Voices in the Purple Haze, Signals in the Air, Talking Radio, Radio Cultures, and Sounds in the Dark. With Robert Hilliard he has co-authored The Broadcast Century and Beyond, Waves of Rancor, Dirty Discourse, Global Broadcasting Systems, and The Hidden Screen. With Christopher Sterling he co-authored Sounds of Change: FM Broadcasting in America. In addition, he is the author of numerous journal articles and has served in a number of editorial positions. He is the past Chair of Education for the Museum of Broadcast Communications, the inaugural chair of the Broadcast Education Association's Radio Division, and a former broadcaster. He is the recipient of several honors, including the Distinguished Scholar Award given by the Broadcast Education Association in 2008, and the Stanton Fellow Award given by the International Radio Television Society. He is the author of a critically acclaimed memoir, The Next Better Place: A Father and Son on the Road (Algonquin Press), in 2003. Visit the author's website: www.michaelckeith.com.

Related Subjects

  1. Radio

Instructor Manual

Name: The Radio Station: Broadcast, Satellite and Internet, 8th Edition (Paperback)Focal Press 
Description: By Michael C Keith. The Radio Station is considered the standard work on radio media. It remains a concise and candid guide to the internal workings of radio stations and the radio industry in all of its various forms. Not only will you begin understand how each job at a...
Categories: Radio