Advertising International
The Privatisation of Public Space
By Armand Mattelart
Published October 17th 1991 by Routledge – 256 pages
Series: Comedia
Description
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
Related Subjects
Name: Advertising International: The Privatisation of Public Space (Paperback) – Routledge
Description: By Armand Mattelart. A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media...
Categories: Media & Film Studies