A Handbook of Qualitative Methodologies for Mass Communication Research
Edited by Nicholas W. Jankowski, Klaus Bruhn Jensen
Published December 19th 1991 by Routledge – 288 pages
Description
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
Reviews
'A concise text in an area with a literature that is often dense and arcane. Well written, good reading.' - Adrian Quinn, Teesside University
Contents
Contributors:
Fred Wester, Gaye Tuchman, Horace W. Newcomb, Teun A. van Dijk, Peter Larsen, Dave Morley, Roger Silverstone, Michael Schudson, Michael Green, Kurt Lang, Gladys Engel Lang
Related Subjects
Name: A Handbook of Qualitative Methodologies for Mass Communication Research (Paperback) – Routledge
Description: Edited by Nicholas W. Jankowski, Klaus Bruhn Jensen. This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception...
Categories: Cultural Studies, Handbooks, Sociology & Social Policy