A Handbook of Qualitative Methodologies for Mass Communication Research
Edited by Nicholas W. Jankowski, Klaus Bruhn Jensen
Published December 19th 1991 by Routledge – 288 pages
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
'A concise text in an area with a literature that is often dense and arcane. Well written, good reading.' - Adrian Quinn, Teesside University
Fred Wester, Gaye Tuchman, Horace W. Newcomb, Teun A. van Dijk, Peter Larsen, Dave Morley, Roger Silverstone, Michael Schudson, Michael Green, Kurt Lang, Gladys Engel Lang