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Relationship Marketing in Professional Services

A Study of Agency-Client Dynamics in the Advertising Sector

By Aino Halinen

Routledge – 1996 – 392 pages

Series: Routledge Advances in Management and Business Studies

Purchasing Options:

  • Add to CartHardback: $270.00
    978-0-415-14607-4
    November 14th 1996

Description

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

Name: Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (Hardback)Routledge 
Description: By Aino Halinen. Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international...
Categories: Relationship Marketing, Services Marketing