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Relationship Marketing in Professional Services

A Study of Agency-Client Dynamics in the Advertising Sector

By Aino Halinen

Published November 14th 1996 by Routledge – 392 pages

Series: Routledge Advances in Management and Business Studies

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Description

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

Name: Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (Hardback) – Routledge 
Description: By Aino Halinen. Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international...
Categories: Relationship Marketing, Services Marketing