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The Active Consumer

Novelty and Surprise in Consumer Choice

Edited by Marina Bianchi

Routledge – 2002

Series: Routledge Frontiers of Political Economy

Purchasing Options:

  • Add to CartPaperback: $48.95
    978-1-13-800714-7
    April 8th 2014
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    978-0-415-17190-8
    June 18th 1998

Description

The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.

Name: The Active Consumer: Novelty and Surprise in Consumer Choice (Hardback)Routledge 
Description: Edited by Marina Bianchi. The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can...
Categories: Economics, Political Economic Studies