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Consumer Behaviour Analysis

Critical Perspectives on Business and Management

Edited by Gordon Foxall

Introduction by Gordon Foxall

Published November 15th 2001 by Routledge – 1,416 pages

Series: Critical Perspectives on Business and Management

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Reviews

This book set is a valuable new collection of resources for the academic consumer researcher'…'I recommend that academic libraries purchase this collection.' - ACR News, Mark Tadajewski

Contents

Volume I: The Behavioural Basis of Consumer Choice

Part 1: Towards a Behavioural Perspective

Part 2: Patterns of Consumer Choice

Part 3: Cognitive Decision Making

Volume II: The Behavioural Economics of Consumption

Part 1: Behavioural Economics, Matching and Maximization

Part 2: Token Economies and Social Marketing

Part 3: Behavioural Decision Making

Volume III: Marketing in Behavioural Perspective

Part 1: Theory and Interpretation

Part 2: Classical Conditioning Research

Part 3: Operant Research

Part 4: Marketing Decision Making

Name: Consumer Behaviour Analysis: Critical Perspectives on Business and Management (Hardback) – Routledge 
Description: Edited by Gordon FoxallIntroduction by Gordon Foxall. Consumer Behaviour Analysis, Critical Perspectives on Business and Management, Gordon FoxallIntroduction by Gordon Foxall, Consumer Behaviour, Marketing Management
Categories: Consumer Behaviour, Marketing Management