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Advertising and Consumer Citizenship

Gender, Images and Rights

By Anne M. Cronin

Published October 26th 2000 by Routledge – 192 pages

Series: Transformations

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Description

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:

* Sex

* Class

* Race.

It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.

Related Subjects

  1. Advertising

Name: Advertising and Consumer Citizenship: Gender, Images and Rights (Paperback) – Routledge 
Description: By Anne M. Cronin. Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.It also explores the figure of the citizen and how this identity is produced by...
Categories: Advertising