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Understanding Media

2nd Edition

By Marshall McLuhan

Routledge – 2001 – 400 pages

Series: Routledge Classics

Purchasing Options:

  • Add to CartPaperback: $21.95
    978-0-415-25397-0
    May 17th 2001
  • Add to CartHardback: $137.00
    978-0-415-25549-3
    May 17th 2001

Description

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

Reviews

'He belongs to that small group of radical dreamers and thinkers who are trying to realize and explore the altered conditions of modern existence … When the growth of post-Einsteinian mythologies is recorded, McLuhan's work will have its distinct place. He stands at the frontier.' - George Steiner, The Times Literary Supplement

'Understanding Media is still the essential read on how the medium is, more and more, the message itself.' - Nicholas Lemann, Sunday Herald

'McLuhan sings of the furthest reaches of electronic culture, when computer technology has replaced language with instant nonverbal communication.' - Wired

Author Bio

Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original "high guru" of media culture and appeared in Woody Allen's Annie Hall as himself.

Name: Understanding Media: 2nd Edition (Paperback)Routledge 
Description: By Marshall McLuhan. When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science...
Categories: Media & Film Studies, Regional Anthropology