Edited by Jukka Groncow, Alan Warde
Published August 2nd 2001 by Routledge – 272 pages
Ordinary Consumption promotes a distinctive approach to the understanding of the central practices of consumer society, a book with a controversial message, it will be a source of debate about the appropriate agenda for reserach.
Jukka Gronow is a Senior Researcher at the Finnish Academy of Science. Alan Warde is Professor of Sociology, University of Manchester, and a co-director fo the ESRC for Research on Innovation and Competition (CRIC).