Routledge – 2004 – 480 pages
Fully revised and updated, this new edition of an already well-established text is easy to use, engagingly written and contains a wealth of pedagogical features.
Exploring the European business environment; paying particular attention to the role of member states and how Europe interacts with the rest of the world, the authors examine what is unique about the European business environment – integration - how it has affected the strategy and behaviour of businesses with a European presence.
New to this edition is:
European Business is an essential read for all students of international business.
Visit the Companion website at www.routledge.com/textbooks/9780415351355
Part 1: Europe: The National, Regional and Global Dimension 1. A Portrait of Europe: Challenge and Change 2. The Integration Imperative: Theory and Practice 3. Europe and Globalization Part 2: Market Integration 4. The Single European Market: The Bedrock of European Integration 5. European Competition Policy: The Guardian of Integrated Markets 6. Industrial Policy: Meeting the Challenges of International Competitiveness 7. Developing Small Business and Entrepreneurship within Europe 8. Economic and Monetary Union: An Unfinished Project 9. Trans-European Networks: Building an Infrastructure for Europe Part 3: Inputs and Factors of Production 10. Transport Policy: Towards Efficient and Effective Mobility 11. Energy Policy: Developing Competitive, Clean and Secure Energy Supplies 12. Meeting the Challenges of the Information Economy in Europe 13. European Labour Markets: The Search for Flexibility 14. Environment Policy: A Green Light for Competitiveness? 15. Europe and the Consumer: Taking the European Consumer into Account Part 4: Europe and the Rest of the World 16. Central and Eastern Europe: Response to a New Business Environment 17. European Business in a Global Context: The Developed World 18. European and Emerging Economies: Opportunity or Threat?