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Political Campaigning in Referendums

Framing the Referendum Issue

By Holli A. Semetko, Claes H. de Vreese

Routledge – 2006 – 240 pages

Purchasing Options:

  • Add to CartPaperback: $54.95
    978-0-415-41132-5
    April 6th 2006
  • Add to CartHardback: $170.00
    978-0-415-34941-3
    August 19th 2004

Description

This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue and the party leaders, but that, in a close race, it also shapes the voting and the political future of the incumbent party.

The first study to investigate the dynamics and effects of a referendum campaign on politicians, media and citizens, this innovative volume will be of interest to students and researchers of political communication.

Author Bio

Claes H. Vreese is Assistant Professor and Post-doctoral Research Fellow at the University of Amsterdam, He is currently a Visiting Scholar at the Center for European Studies at Harvard University. Holli A. Semetko, is Vice Provost of International Affairs and Director of the Claus M. Halle Institute for Global Learning, and Professor of Political Science at Emory University, USA.

Name: Political Campaigning in Referendums: Framing the Referendum Issue (Paperback)Routledge 
Description: By Holli A. Semetko, Claes H. de Vreese. This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue...
Categories: Politics & International Relations, Elections