Political Campaigning in Referendums
Framing the Referendum Issue
Published April 6th 2006 by Routledge – 240 pages
This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue and the party leaders, but that, in a close race, it also shapes the voting and the political future of the incumbent party.
The first study to investigate the dynamics and effects of a referendum campaign on politicians, media and citizens, this innovative volume will be of interest to students and researchers of political communication.
Claes H. Vreese is Assistant Professor and Post-doctoral Research Fellow at the University of Amsterdam, He is currently a Visiting Scholar at the Center for European Studies at Harvard University. Holli A. Semetko, is Vice Provost of International Affairs and Director of the Claus M. Halle Institute for Global Learning, and Professor of Political Science at Emory University, USA.