Routledge – 2008 – 194 pages
Series: Media Skills
Magazine Production is a guide to the practical processes of taking a magazine from initial idea to final print, and is aimed at those who wish to produce a title as part of their studies or for distribution on a small scale. It gives readers an overview of the essential elements to take into consideration when creating a magazine, including legal issues, the relation between editorial and design, and preparation for print.
Magazine Production explains the business of magazines in the UK, Europe and North America, and the roles of marketing, publishing and advertising in establishing a successful title. With information on professional bodies such as the Periodical Publishers Association, this book will provide readers with a clear understanding of what is needed to succeed in a career in magazines.
'This book is sorely needed… a 'must purchase'… The writing style is accessible and there is a useful glossary. I've produced small-circulation magazines for years and I learned new things. I just wish this book had been around when I was moderating coursework.' - Media Education Association Newsletter
'I would recommend both books and if you are seriously considering magazines for analysis and production exercises, both the [Magazines] Handbook and the [Magazine] Production book are essential buys.' - Media Education Association Newsletter
Introduction 1: Magazines and their markets 2: The Business of Magazines 3: Magazine Attracting interest and circulation 4: Copy and Editorial 5: Photography and design 6: Layout, print and post-production 7: Legal and ethical issues Conclusion: The Future of Magazines Glossary Index
Jason Whittaker is Lecturer in Journalism at University College Falmouth, with a special responsibility for magazine production and contextual studies. He has 15 years experience as a journalist, and ten years as an editor with a special interest in IT and B2B titles. He is the author of numerous academic books and articles including The Cyberspace Handbook (2004) and Web Production for Writers and Journalists (2002).