Analysis, Planning and Practice, 2nd Edition
Routledge – 2009 – 440 pages
This comprehensive introduction to fundraising management provides a thorough grounding in the principles underpinning professional practice. Much more than a ‘how-to’ guide, the book critically examines the key issues in fundraising policy, planning and implementation, and introduces the most important management tools available to the modern fundraiser.
Fully revised and updated, this new edition of Fundraising Management is packed with examples and case studies from around the world. It covers every important aspect of the fundraising process, including:
This groundbreaking text has been designed primarily to support students studying for the Certificate in Fundraising Management offered by the Institute of Fundraising, but is a useful text for all fundraising students and professionals.
‘An invaluable core text for all practising fundraisers, but simply a ‘must read’ for those studying for the Institute of Fundraising Certificate in Fundraising Management. This latest edition is packed full of state of the art best practice, backed by case studies and underpinned by the academic rigour you would expect from Sargeant and Jay.’
Lindsay Boswell, Chief Executive, Institute of Fundraising
1. The History and Development of Fundraising Practice 2. Fundraising Planning: The Fundraising Audit 3. Marketing Research for Fundraising 4. Strategic Planning: The Fundraising Plan 5. Understanding Giving 6. Donor Recruitment 7. Donor Development 8. Major Gift Fundraising 9. Planned and Legacy Giving 10. Community Fundraising 11. Corporate Fundraising 12. Trust and Foundation Fundraising 13. Branding and Campaign Integration 14. The Rise of New Electronic Channels 15. Benchmarking Fundraising Performance 16. Group Dynamics and Leadership 17. Legal and Ethical Aspects of Fundraising Management
Adrian Sargeant is the Robert F. Hartsook Professor of Fundraising at Indiana University - Purdue University, USA. He also holds positions at Bristol Business School, UK and Queensland University of Technology, Australia.
Elaine Jay is a specialist in individual fundraising with over 18 years of experience. She has worked with a number of UK charities, including the RSPCA, as well as with Amherst Direct Marketing, WWAV Rapp Collins and Personal Fundraising Partnership. She has worked as a consultant for the past six years.