China on Video
By Paola Voci
Routledge – 2010 – 288 pages
China On Video is the first in-depth study that examines smaller-screen realities and the important role they play not only in the fast-changing Chinese mediascape, but also more broadly in the practice of experimental and non-mainstream cinema. At the crossroads of several disciplines—film, media, new media, media anthropology, visual arts, contemporary China area studies, and cultural studies--this book reveals the existence of a creative, humorous, but also socially and politically critical "China on video", which locates itself outside of the intellectual discourse surrounding both auteur cinema and digital art.
By describing smaller-screen movies, moviemaking and viewing as light realities, Voci points to their "insignificant" weight in terms of production costs, distribution size, profit gains, intellectual or artistic ambitions, but also their deep meaning in defining an alternative way of seeing and understanding the world. The author proposes that lightness is a concept that can usefully be deployed to describe the moving image, beyond the specificity of recent new media developments and which can, in fact, help us rethink previous cinematic practices in broad terms both spatially and temporally.
"China on Video is one of the most exciting books I have read in a long time. It redefines Chinese cinema. Paola Voci introduces and analyses the little-known, sometimes edgy, often funny, and always alternative world of Chinese satirical clips, online videos, independent documentaries, mobile phone films, and animations. The burgeoning world she depicts is more diverse, more vibrant, and less easily controlled than the old focus on Chinese feature films has led us to believe." Chris Berry, Goldsmith, University of London, UK
"Ground-breaking! Voci's rigorous treatment of small-screen-based media practices in relation to legitimate and popular culture in contemporary China is highly innovative. The book recasts the terms of debate on new media, globalization, and visual citizenship." Zhen Zhang, Tisch School of Arts, NYU, USA
1. Smaller-Screen Realities 2. Building Bridges: From Silver Screens to Smaller-Screen Realities 3. Animations 4. Portable Movies: Cellflix 5. Egao Movies: Wicked Fun, Participatory Culture and Enlightenment 6. Light Political Documentaries 7. Lightened (Up) Subaltern Smaller-Screens 8. Smaller-Screens: Film Spaces and Theories 9. An Afterword on Lightness: Quasi-Conclusion
Paola Voci is a senior lecturer at the University of Otago. Her area of research combines Chinese and film studies. She has published on Chinese cinema, documentary and other non-fiction film/videomaking in contemporary China and the media of the Chinese diaspora.