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Reconfiguring Public Relations

Ecology, Equity and Enterprise

By David McKie, Debashish Munshi

Routledge – 2007 – 200 pages

Series: Routledge Advances in Management and Business Studies

Purchasing Options:

  • Add to CartPaperback: $49.95
    978-0-415-51249-7
    March 21st 2012
  • Add to CartHardback: $180.00
    978-0-415-39408-6
    May 24th 2007

Description

This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations. Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.

Contents

Introduction: The case for Reconfiguration 1. Before and After Public Relations Excellence: Re-Framing Theory and Global Developments 2. Changing the Settings: Requisite Varieties 3. Connecting the Posts 4. Planet as Stakeholder 5: Resituating Identities 6. Theoretical Black Holes 7. Decolonizing Public Relations 8: Science and Edge-Happening Events 9. Promotional Culture 10. Constructing Freedom: 9/11’s New World Order 11. Revaluing Intangibles: Postindustrial Possibilities 12. Projecting Futures

Name: Reconfiguring Public Relations: Ecology, Equity and Enterprise (Paperback)Routledge 
Description: By David McKie, Debashish Munshi. This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating...
Categories: International Marketing, Public Relations