A Communication Perspective
Edited by Timothy Edgar, Mary Anne Fitzpatrick, Vicki S. Freimuth
Routledge – 1992 – 248 pages
Series: Routledge Communication Series
Prevention through appropriate behavior is the best weapon available to fight further spread of HIV infection. However, individuals take necessary actions to prevent diseases such as AIDS only when they are properly informed and they feel motivated to respond to the information they possess. In order to achieve a clearer understanding of these two facets of the prevention process, this book examines the interplay of the messages individuals receive about AIDS at the public level and the messages exchanged between individuals at the interpersonal level.
The specific purpose of the book is to provide a theoretical and conceptual foundation for understanding the pragmatic concerns related to the AIDS crisis in the United States and other parts of the world. The book represents the first systematic examination of how theory informs our understanding of AIDS and communication processes. Contributors explore the issues from a variety of theoretical and conceptual viewpoints. Their goal is to stimulate thought which will lead to the pragmatic application of the ideas presented.
The chapters focus on four general communication concerns:
* interpersonal interaction as it relates to choices individuals make about safer sex practices,
* theory and practice of public campaigns about AIDS,
* intercultural issues, and
* critical and descriptive approaches for understanding news coverage of AIDS.
"There are multiple perspectives here that should prove extremely useful in guiding future communication research….these individual contributions, as a group, provide a good sampling of the differing and rich perspectives communication scholars can and have brought to bear…"
"These are serious, well-researched articles showing the power of communication and how information on AIDS is brought to the attention of the public….an excellent overview of how communication is helping….A highly recommended book for all libraries."
—AIDS Book Review Journal
"A useful addition not only to the AIDS literature but to the field of communications in general."
"…makes a significant contribution to health communication in general and AIDS communication in particular. The essays are well written, some are provocative and the book's coverage is thorough….should appeal to a broad audience. Health campaign practitioners and AIDS education specialists will find it offers thinking that's current and practical. The book also suggests to health communication researchers sound theoretical approaches and directions for future research. As for the book's role in the classroom, it is certainly appropriate for graduate student use in health communication courses."
Contents: S. Metts, M.A. Fitzpatrick, Thinking About Safer Sex: The Risky Business of "Know Your Partner" Advice. Y. Kashima, C. Gallois, M. McCamish, Predicting the Use of Condoms: Past Behavior, Norms, and the Sexual Partner. T. Edgar, A Compliance-Based Approach to the Study of Condom Use. M.B. Adelman, Healthy Passions: Safer Sex as Play. V.S. Freimuth, Theoretical Foundations of AIDS Media Campaigns. I. Markova, K. Power, Audience Response to Health Messages About AIDS. C.T. Salmon, F. Kroger, A Systems Approach to Aids Communication: The Example of the National AIDS Information and Education Program. P. Michal-Johnson, S.P. Bowen, The Place of Culture in HIV Education. J.W. Dearing, E.M. Rogers, AIDS and the Media Agenda. M.P. McAllister, AIDS, Medicalization, and the News Media.