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Selective Exposure To Communication

Edited by Dolf Zillmann, Jennings Bryant

Published December 12th 2011 by Routledge – 264 pages

Series: Routledge Communication Series

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    Reviews

    "…a healthy corrective to much of the current research on television….work reported in this volume is refreshing and stimulating. It reminds us that watching television is a behavior that we ought to be able to understand using our tools as behavioral scientists, just as we might attempt to understand any other sort of behavior."

    —Contemporary Psychology

    "…a useful resource for scholars interested in psychological aspects of contact with mass media, theories of audience behavior, and the measurement of exposure."

    —Journal of Communication

    Name: Selective Exposure To Communication (Paperback) – Routledge 
    Description: Edited by Dolf Zillmann, Jennings Bryant. Selective Exposure To Communication, Dolf Zillmann, Jennings Bryant, Developmental Psychology, Communication Studies, Mass Media & Communication
    Categories: Developmental Psychology, Communication Studies, Mass Media & Communication