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Analyzing Media Messages

Using Quantitative Content Analysis in Research, 3rd Edition

By Dan Riffe, Stephen Lacy, Frederick G. Fico

To Be Published February 1st 2014 by Routledge – 224 pages

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    978-0-415-51767-6
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Description

Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques.

The third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Online resources are available with the new edition, including exisiting protocols, class exercises, weblinks, and a bibliography of methods articles.

Name: Analyzing Media Messages: Using Quantitative Content Analysis in Research, 3rd Edition (Paperback) – Routledge 
Description: By Dan Riffe, Stephen Lacy, Frederick G. Fico. Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content...
Categories: Communication Research Methods, Media Research Methods