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Cases in Public Relations Management

2nd Edition

By Patricia Swann

To Be Published December 1st 2013 by Routledge – 400 pages

Purchasing Options:

  • Paperback: $79.95
    978-0-415-51771-3
    Not yet available
  • Hardback: $165.00
    978-0-415-51770-6
    Not yet available

Description

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager.

Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Most cases end with an open scenario, allowing students to discover different opinions and participate in creative discussions. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners.

New to the second edition are:

  • 20 new case studies, including coverage of social media and social responsibility elements
  • New chapter on Corporate Social Responsibility
  • End-of-chapter exercises
  • Embedded hyperlinks in eBook
  • Fully enhanced companion website that’s seamlessly connected with the text
  • Instructor resources: PowerPoint presentations, Syllabus, Test Bank, Video Clips, Case Supplements, Instructor Guides, Author Blog
  • Student resources: Quizzes, Glossary, Case Supplements
  • "Career Spotlight" sections integrated into each chapter that highlight possible careers in each area of Public Relations

Contents

  1. The Purpose of Public Relations

  2. Proactive Public Relations

  3. The Case Method

  4. Ethics and the Public Interest

  5. Media Relations

  6. Crisis Communication

  7. Consumer Relations

  8. Sports, Entertainment, and Travel

  9. Community Relations

  10. Employee Relations

  11. Governmental Relations

  12. International Public Relations

  13. Financial Relations

  14. Corporate Social Responsibility

Name: Cases in Public Relations Management: 2nd Edition (Paperback) – Routledge 
Description: By Patricia Swann. Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically,...
Categories: Public Relations, Public Relations