Applied Public Relations
Cases in Stakeholder Management, 3rd Edition
Routledge – 2015 – 290 pages
Series: Routledge Communication Series
With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups.
Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Brittain Richardson examines how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. Some of the cases detail positive, award-winning practices, while others provide an overview of practices that were less successful. Richardson’s organization of case studies allows instructors to use the text in several ways: instructors can focus on specific stakeholders by using the chapters presented; they can focus on particular isues, such as labor relations or crisis management by selecting cases from within several chapters; or they can select cases that contrast campaigns with ongoing programs or mangerial behaviors.
A focus on ethics and social responsibility underlies the book, and students are challenged to assess the effectiveness of the practices outlined and understand the ethical implications of those choices.
This Third Edition features: