The Routledge Handbook of Strategic Communication
Edited by Derina Holtzhausen, Ansgar Zerfass
Routledge – 2014 – 704 pages
The Routledge Handbook of Strategic Communication provides a comprehensive overview of the field of strategic communication and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The contributions from an international set of authors illustrate the broad arena of scholars doing work in this area.
The Handbook focuses on philosophical, theoretical, and applied aspects of strategic communication. The five sections in the volume cover:
Representing the current state of scholarship in strategic communication, this Handbook is essential reading for scholars of all levels working in this area.
SECTION 1. CONCEPTUAL FOUNDATIONS OF STRATEGIC COMMUNICATION
1. Strategic communication ‒ Theoretical foundations and progress of the research area.
Derina Holtzhausen, Kirk Hallahan, and Ansgar Zerfass.
2. The discourse on strategy and its implications for communication.
: Howard Nothhaft and Hagen Schölzel.
3. The strategic turn in communication science.
4. Strategic communication and the public sphere
Günter Bentele and Howard Nothhaft.
5. Dewey, the public sphere and strategic communication.
6. Communication in a Networked World.
Lindsey Young and Willem Pieterson
7. Contextual Distortion and strategic communication.
SECTION 2. INSTITUTIONAL AND ORGANIZATIONAL DIMENSIONS
8. Institutional constraints for strategic communication.
Magnus Fredriksson and Josef Pallas
9. Cultural influences on strategic communication.
Kim A. Johnston and James L. Everett
10. Polyphony in management meetings.
Helle Aggerholm and Christa Thomsen
11. Strategy as communicative practice in organizations.
Marlene Marchiori and Sergio Bulgacov
12. Good Governance and Strategic Communication: A Communication Capital Approach
Patricia Riley, Gail Thomas, Rebecca Weintraub, Allison Noyes and Stephanie Dixon
13. Strategic communication and the entrepreneurial perspective.
Emanuele Invernizzi and Stefania Romenti
14. The role of communication executives in strategy and strategizing.
Finn Frandsen and Winni Johansen.
15. Crystallizing Organizational Goals and Behavioral Objectives in Strategic Communication.
SECTION 3. IMPLEMENTING STRATEGIC COMMUNICATION
16. A Theoretical Framework for Strategic Communication Messaging.
Kelly Page Werder
17. Framing strategies in Strategic Communication.
Kenneth E. Kim and Jin Seong Park
18. Image repair theory in the context of strategic communication.
William L. Benoit.
19. Visual communication strategies.
20. Relationship building as strategic communication practice.
21. Consultative Strategic Communication: Participation strategies and social media.
Jesper Falkheimer and Mats Heide
SECTION 4. DOMAINS OF PRACTICE
22. Public Relations and Institutionalization
Robert I. Wakefield, Kenneth D. Plowman and Alex Curry
23. Strategy in advertising.
Guido Zurstiege and Tino Meitz.
24. The strategic context of political communication.
Spiro Kiousis and Jesper Strömbäck
25. Communicating Strategically in Government.
26. Strategic Health Communication: Theory- and Evidence-Based Campaign Development
27. Strategic Activism for democratization and Social Change.
Cheryl R. Soriano
28. Strategic dimensions of public diplomacy.
Martin Löffelholz, Claudia Auer, Sylvia Krichbaum and Alice Srugies
29. Strategic communication practice of international non-governmental organizations.
Andreas Schwarz and Alexander Fritsch
30. Terrorism as strategic communication.
31. Strategic intent and crisis communication.
Timothy Coombs and Sherry Holladay.
32. Crisis communication and improvisation in a digital age.
33. Strategizing risk communication.
34. Strategic communication during change.
Rita Järventie-Thesleff, Johanna Moisander and Mikko Villi
35. Strategic dimensions of online communications.
36. The role of strategic communication in country branding and reputation management.
Jami Fullerton and Derina R. Holtzhausen
37. International strategic communication.
SECTION 5. OUTLOOK
38. Perspectives for research in strategic communication.
Ansgar Zerfass and Derina R. Holtzhausen
Derina Holtzhausen (Ph.D. University of Johannesburg, South Africa) is professor and director of the School of Media and Strategic Communications at Oklahoma State University. Holtzhausen joined OSU in July 2008 after serving for 11 years at the University of South Florida as graduate studies director and associate professor.
She teaches courses in public relations, strategic communication management, and research at undergraduate and graduate level and serves as the co-editor of the International Journal of Strategic Communication, which she co-founded. Before joining the University of South Florida in 1997, Dr. Holtzhausen, a native South African, practiced communication in that country for 25 years as a journalist, a partner in an advertising and publicity agency, and a communication executive in both the public and private sectors in that country.
Ansgar Zerfass is a full professor of communication management at the University of Leipzig, Germany. Prior to taking up this position in 2006, Zerfass worked in management positions at various companies and institutions for more than ten years, and was a honorary lecturer (Privatdozent) at the University of Erlangen-Nuremberg, Germany, as well as a visiting professor at Hong Kong Baptist University and Bournemouth University.
Zerfass holds a university degree and doctorate in business administration and a second doctorate in communication science. He has received awards both for his academic work and his communication campaigns, among them the Ludwig-Schunk-Award for economic science, the German Public Relations Award and the German Multimedia Award. He is engaged in various professional organizations and academic bodies on a national and international level, including serving as executive director of EUPRERA (the European Public Relations Education and Research Association), as co-editor of the International Journal of Strategic Communication, and lead researcher of the Annual European Communication Monitor, delivered in more than 40 countries.