The Dynamics of Political Communication
Media and Politics in a Digital Age
Routledge – 2014 – 480 pages
Routledge – 2014 – 480 pages
What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theories and beliefs.
Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the discipline. He examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters and providing links to online examples of real-life political communication. The text’s companion website provides expanded resources for students as well as materials for instructors to use in the classroom.
The Dynamics of Political Communication immerses readers in contemporary events through its coverage of online campaigning, effects of negative advertising, issues of gender bias in campaign politics, and image-management strategies in the 2012 campaign. It will prepare you to survey the current political landscape with a more critical eye, and encourage a greater understanding of the challenges and occurrences presented in this constantly evolving field.
"The Dynamics of Political Communication blends the drama, excitement and chaos of politics with the extensive body of social science research that maps in detail the role of the communication media in our political life. These roles extend from political socialization to agenda-setting, agenda-building and their consequences as practiced by the expanding panoply of communication channels."
—Maxwell McCombs, University of Texas at Austin
"For decades, Richard Perloff has been one of the most authoritative voices in the political communication field. The Dynamics of Political Communication helps cement this status. The book’s comprehensive overview of our political system, its historical roots, and—most importantly—the role of media in all of this will make it an invaluable resource for scholars. And I am convinced that the effortlessness and accessibility with which this text walks the reader through theories, current examples and exercises will also make it a very popular textbook for undergraduate courses. I look forward to assigning it in my classes."
—Dietram A. Scheufele, University of Wisconsin—Madison
"The Dynamics of Political Communication is an engaging and timely analysis of the central role of media in American politics. Grounding the discussion of current political communication in normative theories of democracy, the book provides multiple perspectives to stimulate critical thought and reflection."
—Ann N. Crigler,University of Southern California
"Richard Perloff’s book provides an excellent introduction to the field of political communication. Written in an easily accessible style and filled with timely and interesting examples, this textbook would be a first-rate addition to any introductory course on the topic."
—Gadi Wolfsfeld, Author of Making Sense of Media and Politics: Five Principles in Political Communication
"People are talking about politics everywhere from coffee shops to Facebook. News coverage is 24/7/365. Political campaigning never ends. Political communication is pervasive and Perloff has offered a systematic overview of the topic that allows us to make sense of the chaotic communication environment we are enveloped within. The Dynamics of Political Communication is a must-read for anyone looking to introduce themselves to this important research area."
—R. Lance Holbert, The Ohio State University
Part I Foundations 1.The Panoply of Political Communication 2. What is Political Communication? 3. The Study of Political Communication 4. Media and Political Knowledge 5. Contemporary Political Socialization Part II Political News 6. Agenda-Setting 7. Agenda-Building 8. Framing 9. Behind Political News: Myths and Realities 10. Unpacking Political News Part III Communication and the Election Campaign 11. Political Campaigns Past and Present 12. The Main Players in Political Campaigns 13. Nominations and the News 14. Persuasion and Political Campaigns 15. Political Advertising 16. Presidential Debates
Richard M. Perloff, Professor of Communication at Cleveland State University, has written a scholarly book on political communication published in 1998, and a persuasion textbook, now in its fifth edition. He is well-known for his scholarship on the third-person effect and the role perceptions of media effects play in public opinion. A Fellow of the Midwest Association of Public Opinion Research, Perloff has been on the faculty at Cleveland State University since 1979 and served as director of the School of Communication from 2004-2011. He is an inveterate follower of political communication, reading the news each day in a coffee shop following a morning swim.