The Dynamics of Political Communication

"For decades, Richard Perloff has been one of the most authoritative voices in the political communication field. The Dynamics of Political Communication helps cement this status. The book’s comprehensive overview of our political system, its historical roots, and—most importantly—the role of media in all of this will make it an invaluable resource for scholars. And I am convinced that the effortlessness and accessibility with which The Dynamics of Political Communication walks the reader through theories, current examples and exercises will also make it a very popular textbook for undergraduate courses. I look forward to assigning it in my classes."

—Dietram A. Scheufele, University of Wisconsin—Madison

"People are talking about politics everywhere from coffee shops to Facebook. News coverage is 24/7/365. Political campaigning never ends. Political communication is pervasive and Perloff has offered a systematic overview of the topic that allows us to make sense of the chaotic communication environment we are enveloped within. The Dynamics of Political Communication is a must-read for anyone looking to introduce themselves to this important research area."

—R. Lance Holbert, The Ohio State University

"The Dynamics of Political Communication: Media and Politics in a Digital Age is an engaging and timely analysis of the central role of media in American politics. Grounding the discussion of current political communication in normative theories of democracy, the book provides multiple perspectives to stimulate critical thought and reflection."

—Ann N. Crigler,University of Southern California

"The Dynamics of Political Communication: Media and Politics in a Digital Age blends the drama, excitement and chaos of politics with the extensive body of social science research that maps in detail the role of the communication media in our political life. These roles extend from political socialization to agenda-setting, agenda-building and their consequences as practiced by the expanding panoply of communication channels."

—Maxwell McCombs, University of Texas at Austin