Inside Book Publishing
Routledge – 2014 – 384 pages
Inside Book Publishing is the classic introduction to the book publishing industry and has established itself as the bestselling textbook, becoming a staple of publishing courses and a manual for the profession for over two decades.
The 5th edition has been updated to respond to the rapid changes in the market place and contemporary technology. Now more global in its references and scope, the book explores new tensions and trends, including the rapid growth of eBook self-publishing and purchasing, and the breaking down of conventional models in the supply chain. The book continues to provide excellent overviews of the main aspects of the publishing process, including commissioning, product development, production, marketing, sales and distribution.
The website, www.insidebookpublishing.com supports the book by providing up to date and relevant content, as well as offering research and news on the publishing industry.
Designed specifically to teach those new to publishing about the business of publishing books, the book remains essential reading for publishing students and scholars, as well as those working in the industry today.
1. Introduction 2. A Short History of Modern Trade Publishing 3. The Consolidation of Non-Consumer Publishing 4. The Characteristics of the Main Publishing Sectors 5. Creating and Protecting Value 6. The Author 7. Commissioning 8. The Author Contract and Product Development 9. Design and Production 10. Marketing 11. Sales and Distribution 12. Rights Sales 13. The Sales Channels for Books in the UK 14. Getting Into Publishing