Memory and marketing in the New Belfast
Edited by William Neill, Michael Murray, Berna Grist
Routledge – 2014 – 160 pages
Relaunching Titanic critically considers the invocation of Titanic heritage in Belfast in contributing to a new ‘post-conflict’ understanding of the city. The authors address how the memory of Titanic is being and should be represented in the place of its origin, from where it was launched into the collective consciousness and unconscious of western civilization.
Relaunching Titanic examines the issues in the context of international debates on the tension between place marketing of cities and other alternative portrayals of memory and meaning in places. Key questions include the extent to which the goals of economic development are congruous with the ‘contemplative city’ and especially the need for mature and creative reflection in the ‘post-conflict’ city, whether development interests have taken precedence over the need for a deeper appreciation of a more nuanced Titanic legacy in the city of Belfast, and what Belfast shares with other places in considering the sacred and profane in memory construction.
While Relaunching Titanic focuses on the conflicted history of Belfast and the Titanic, it will have lessons for planners and scholars of city branding, tourism, and urban re-imaging.
Foreword Hanns-Uve Schwedler Prologue John Wilson Foster Chapter 1 Introduction: Titanic and the New Belfast. William J V Neill, Michael Murray and Berna Grist Chapter 2 Titanic: History or Heritage? John Wilson Foster Chapter 3 The Re-launching of Ulster Pride: The Titanic, Belfast and Film John Hill Chapter 4 Titanic at the Dock David Bate Chapter 5 Re-imagining Titanic, re-imaging Belfast Pauline Hadaway Chapter 6 The debasing of myth: the privatisation of Titanic memory in designing the ‘post conflict’ city William J V Neill Chapter 7 Titanic Belfast--City of Experience: Belfast’s Titanic Signature Project James Alexander Chapter 8 Memorialisation, Tourism and the Power of Place: Looking for Titanic in Washington DC Michael Murray, David Houston and Stephen McKay Chapter 9 Memory work in Berlin – Comparative perspectives Günter Schlusche Chapter 10 Countering the hegemony of the profane: the case for a Titanic counter-monument in Belfast William J V Neill Bibliography List of contributors Index
William J. V. Neill is Emeritus Professor of Spatial Planning, Department of Geography and Environment, University of Aberdeen, UK.
Michael Murray is Reader at the Institute of Spatial and Environmental Planning, Queen’s University Belfast, UK.
Berna Grist is Senior Lecturer in the School of Geography, Planning and Environmental Policy, University College Dublin, Ireland.