From Theory to Strategy
Routledge – 2012 – 198 pages
As the event management field expands, there has been an emergence of a distinctive ‘events’ policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation.
Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management. Its main aim is to locate the phenomena of events (and festivity) within a theoretical and strategic framework and, in doing so, demonstrate the links between the development of events in policy-making and the theoretical exploration of the role of events as policy. Building on a strong coherent framework, the book explores the conceptual terrain in which events and festivities are located, evaluates the range of theoretical perspectives pertinent to the study of events policy, appraises the socio-economic and socio-cultural implications of event-led policies internationally and draws together the main theoretical and event policy issues for the future. It utilizes a good range of international cases, from Dubai, Singapore, New Orleans and Glasgow, to help demonstrate the relationships between theory and strategy, and includes useful features to help students understand the subject and deepen their knowledge of the events policy terrain.
This groundbreaking volume will be essential reading for students, researchers and academics of events and other related disciplines.
1. Events Policy: An Emerging Field of Study 2. Events and Festivity: From Ritual to Regeneration 3. Trends in Events and Festivals: The Policy Panacea 4. Evaluating Event Outcomes: A Legitimation Crisis 5. The Politics of Events in an Age of Accumulation 6. Consuming Events: From Bread and Circuses to Brand 7. Events and Social Capital: Linking and Empowering Communities 8. Events as Cultural Capital: Animating the Urban 9. Glasgow 2014: Demonstrating Capacity and Competence 10. Destination Dubai: Events Policy in an Arab State 11. Mardi Gras New Orleans: Policy Intervention in an Historical Event 12. Singapore: A Mixed Economy of Events 13. Conclusions. Bibliography
Malcolm Foley is Vice Principal and Executive Dean at the University of the West of Scotland.
David McGillivray is a Reader in Events and Culture within the School of Creative and Cultural Industries at the University of the West of Scotland.
Gayle McPherson is a Professor of Events and Cultural Policy within the School of Creative and Cultural Industries at the University of the West of Scotland.