Research Methods for Sport Management
Routledge – 2015 – 288 pages
Series: Foundations of Sport Management
Research methods courses have become a compulsory component of most degree programs in sport management. This is the first introductory research methods textbook to focus exclusively on sport management. Through the use of examples, cases and data taken from the real world of sport management it opens up a traditionally dry area of study, helping the student to understand the vital importance of sound methodology in their studies and subsequent professional practice.
The book covers the full range of quantitative and qualitative methods across the whole span of the research process, from research design and the literature review to data analysis and report writing. Every chapter contains a range of useful features to aid student learning, including summaries, discussion questions and guides to further resources, as well as examples drawn from contemporary sport around the world. Research Methods for Sport Management is an essential course text for all sport management students and an invaluable reference for any sport management professional involved in operational research.
Part A: Understanding Research in Sport Management 1. Introduction to Sport Management Research 2. Research Paradigms and Methodology 3. Research Process 4. Research Writing and Presentation 5. Reflective Sport Management Research Part B: Research Methods, Data Collection and Sampling 6. Quantitative Research Methods 7. Qualitative Research Methods 8. Mixed Research Methods 9. Methods of Collecting Primary and Secondary Data 10. Sampling Procedures 11. Fieldwork Part C: Analysis and Interpretation of Data 12. Data Analysis for Quantitative Research 13. Data Analysis for Qualitative research 14. Data Analysis for Mixed Method Research 15. Presentation and Interpretation of Data 16. Credibility of Research 17. Finalising the Research