By John Fiske
Published September 30th 2010 by Routledge – 424 pages
This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Ron Becker, Aniko Bodroghkozy, Steve Classen, Elana Levine, Jason Mittell, Greg Smith and Pam Wilson on ‘John Fiske and Television Culture’. Both underline the continuing relevance of this foundational text in the study of contemporary media and popular culture.
Television is unique in its ability to produce so much pleasure and so many meanings for such a wide variety of people. In this book, John Fiske looks at television’s role as an agent of popular culture, and goes on to consider the relationship between this cultural dimension and television’s status as a commodity of the cultural industries that are deeply inscribed with capitalism. He makes use of detailed textual analysis and audience studies to show how television is absorbed into social experience, and thus made into popular culture. Audiences, Fiske argues, are productive, discriminating, and televisually literate.
Television Culture provides a comprehensive introduction for students to an integral topic on all communication and media studies courses.
"If you had to recommend a single work which applies cultural studies clearly, comprehensively, intelligently and generously to a major subject of inquiry, this would be it." Media Information Australia
"Fiske’s analyses skilfully trace the insertion of conflicting social, economic, cultural and political ideologies within the television text." Darrell Y. Hamamoto, Film Quarterly
@contents: Selected Contents: Acknowledgements Why Fiske Still Matters Henry Jenkins John Fiske and Television Culture Ron Becker, Aniko Bodroghkozy, Steve Classen, Elana Levine, Jason Mittell, Greg Smith and Pamela Wilson Notes on Contributors Chapter 1 Some television, some topics, and some terminology Chapter 2 Realism Chapter 3 Realism and ideology Chapter 4 Subjectivity and address Chapter 5 Active audiences Chapter 6 Activated texts Chapter 7 Intertextuality Chapter 8 Narrative Chapter 9 Character reading Chapter 10 Gendered television: femininity Chapter 11 Gendered television: masculinity Chapter 12 Pleasure and play Chapter 13 Carnival and style Chapter 14 Quizzical pleasures Chapter 15 News readings, news readers Chapter 16 Conclusion: the popular economy References Name index Subject index
John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.