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The World Television Industry (Routledge Revivals)

An Economic Analysis

By Peter Dunnett

Routledge – 2012 – 246 pages

Purchasing Options:

  • Add to CartPaperback: $49.95
    978-0-415-61520-4
    April 16th 2012
  • Add to CartHardback: $140.00
    978-0-415-61519-8
    December 31st 2010

Description

First published in 1990, The World Television Industry uses economic analysis to examine recent changes in the television industry. It uses the theory of public good and a model of industrial organization to identify the major forces determining the nature of the television product in the late twentieth century. The forces of supply and demand for an unusual product - often requiring a 'double' sale, to a consumer and to an advertiser - are examined, as are alternative methods of financing. The all-pervading role of government is discussed at length.

Contents

1. Introduction 2. A history of television 3. Demand and supply 4. Structure and conduct 5. North America: world provider 6. United Kingdom: a declining role for Auntie 7. Europe: Coke or champagne 8. Japan and Australia: reaching the frontiers 9. Communist countries: watch Big Brother 10. The developing world 11.

Name: The World Television Industry (Routledge Revivals): An Economic Analysis (Paperback)Routledge 
Description: By Peter Dunnett. First published in 1990, The World Television Industry uses economic analysis to examine recent changes in the television industry. It uses the theory of public good and a model of industrial organization to identify the major forces determining the...
Categories: Media, Information & Communication Industries, Radio & Television Industry, Industry & Industrial Studies, Sociology & Social Policy