Economy Hotels in China
A Glocalized Innovative Hospitality Sector
By Sam Huang
To Be Published December 15th 2013 by Routledge – 240 pages
Based on dedicated studies on the economy hotel sector in China, this book provides a comprehensive overview of a hospitality sector which has emerged only in the past decade of China's transitional economy. The author argues that this rapid development demonstrates the way in which, under the inflence of globalisation, Chinese businesses have become more innovative as they apply a successful western business model to China. Where the China model differs though is in its driving force, which lies purely in its domestic travel market, fuelled by China's continued economic growth. Therefore, there is much to explore about both China’s market situation and business practices in the economy hotel sector and studying economy hotels as a new service sector in China enables us to better understand China’s new business environment.
As the first book to introduce business and industry practices in China’s economy hotel sector, this book will cover a broad scope of issues in relation to economy hotels in China. These include: macro-level social-cultural and economic environmental issues; meso-level geographic business expansion and chain development issues; micro-level firm operation issues; and the career development paths and biographies of the founders of the leading economy hotel chains in China.
This book will be of huge interest to students and scholars of tourism, hospitality and business studies, but it will also appeal to practitioners of business management in these sectors who hold a genuine interest in China’s development and business opportunities in China.
1. Economy hotels in China: A historical perspective 2. Macro-environmental factors for economy hotels in China 3. Consumer markets of economy hotels in China 4. Economy hotel expansion strategies 5. Economy hotel operation I 6. Economy hotel operation II 7. Entrepreneurs in economy hotels in China 8. Case study I: Home Inn 9. Case study II: 7 Days Inn 10. The way ahead: speculations of the future
Sam Huang is Senior Lecturer in Tourism Management at the University of Soiuth Australia.