Applying the Principles
Routledge – 2014
For post-experience business students, research projects can be a daunting prospect. Knowledge of complex theory and methodology, and how to apply them, is crucial--as is writing at an advanced level in a structured, clear and compelling way.
These skills sets are often not developed in a business context, yet students conduct their research independently and with minimum support from their tutors. This textbook breaks the research project into clear and digestible stages. This unique model links detailed theoretical understanding with applied research in a way no other research methods text has done, making it easier than ever for students to apply research methods to real business for a top class research project.
Each chapter supports students through a different stage of their research. It leads from the role of research in business and management today, through the design and development of the right research strategy for a project, right up to practical guidance in carrying out the research and composing the final product. Management Research: Applying The Principles is the only book that covers every stage of the process with equal rigor. It's all MBA and MSc students will need.
Part I: Define 1. Researching in management and organisations 2. Formulating your research problem 3. Reviewing the literature Part II: Design 4. Introducing research design5. Linking research questions to research design6. Designing quantitative research7. Designing a qualitative research study 8. Conducting research ethically9. Planning and managing your research project Part III: Collect 10. Sampling11. Collecting data using questionnaires12. Collecting data using in-depth interviews13. Collecting data through observation, documents and artefacts Part IV: Analyse 14. Getting started with quantitative analysis15. Answering your research questions using quantitative data analysis16. Getting started with qualitative data analysis17. Answering your research questions using qualitative data analysis Part V: Communicate 18. Reporting your research
Susan Rose is an Associate Professor in Marketing Management at Henley Business School, University of Reading, UK
Nigel Spinks is Academic Fellow at Henley Business School, University of Reading, UK
Ana Canhoto is a Senior Lecturer in Marketing at Oxford Brookes University, UK