Applying the Principles
Routledge – 2014 – 384 pages
For many post-graduate students undertaking a research project for the first time is a daunting prospect. Gaining the knowledge and skills needed to do research typically has to be done alongside carrying out the project itself. Students often have to conduct their research independently, perhaps with limited tutor contact. What is needed in such situations is a resource that supports the new researcher on every step of the research journey, from defining the project to communicating its findings.
Management Research: Applying the Principles provides just such a resource. Structured around the key stages of a research project, it is designed to provide answers to the questions faced by new researchers but without neglecting the underlying principles of good research. Each chapter includes ‘next steps’ activities to help readers apply the content to their own live research project. The companion website provides extensive resources, including video tutorials, to support the development of practical research skills.
The text reflects the richness and variety of current business and management research both in its presentation of methods and techniques and its choice of examples drawn from different subject disciplines, industries and organizations. Management Research: Applying the Principles combines diversity of coverage with a singularity of purpose: to help students complete their research project to a rigorous standard.
1. Researching in Management and Organisations 2. Formulating Your Research Problem 3. Reviewing the Literature 4. Designing Research 5. Linking Research Questions to Research Design 6. Applying Quantitative and Qualitative Research Designs 7. Conducting Research Ethically 8. Planning and Managing Your Research Project 9. Sampling 10. Collecting Data Using questionnaires 11. Collecting data using In-Depth Interviews 12. Collecting Data Through Observation, Documents and Artefacts 13. Analysing Quantitative Data 14. Analysing Qualitative Data 15. Reporting Your Research
Susan Rose is an Associate Professor in Marketing Management at Henley Business School, the University of Reading, UK
Nigel Spinks is a Lecturer at Henley Business School, the University of Reading, UK
Ana Isabel Canhoto is a Senior Lecturer in Marketing at Oxford Brookes University, UK