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Great Depression and the Middle Class

Experts, Collegiate Youth and Business Ideology, 1929-1941

By Mary C. McComb

Routledge – 2007 – 176 pages

Series: Studies in American Popular History and Culture

Purchasing Options:

  • Add to CartPaperback: $54.95
    978-0-415-64813-4
    September 10th 2012
  • Add to CartHardback: $138.00
    978-0-415-97970-2
    July 24th 2006

Description

Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929-1941 explores how middle-class college students navigated the rocky terrain of Depression-era culture, job market, dating marketplace, prospective marriage prospects, and college campuses by using expert-penned advice and business ideology to make sense of their situation.

Contents

1. Introduction 2. Why Are We Here? How Do We Sell it? Life on Campus, 1930-1934 3. Ritual, Tradition and Standardization, 1931-1935 4. Rating and Dating, 1935-1940 5. Romanticism and Fatalism: Compassionate Marriage and Its Discontents, 1935-1940. Conclusion

Author Bio

Mary C. McComb received her Ph.D. in American Studies from the George Washington University.

Related Subjects

  1. History

Name: Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929-1941 (Paperback)Routledge 
Description: By Mary C. McComb. Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929-1941 explores how middle-class college students navigated the rocky terrain of Depression-era culture, job market, dating marketplace, prospective marriage...
Categories: History