New in Paperback
Strategic Management and Online Selling
Creating Competitive Advantage with Intangible Web Goods
By Susanne Royer
Published November 2nd 2012 by Routledge – 272 pages
Series: Routledge Advances in Management and Business Studies
Description
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.
Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
Contents
1. Introduction 2. Intangible Web Good Provision in its Environment 3. Explanations of Competitive Advantage Realization from Strategic Mangement Theory 4. Competitive Advantage Realization with Intangible Web Goods 5. Conclusion With Regard to Online Selling of Digital Goods and Strategic Management Bibliography
Related Subjects
Name: Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods (Paperback) – Routledge
Description: By Susanne Royer. Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online...
Categories: Business, Management and Accounting, Strategic Management
