1. Stretching and Bending Gender Equality: A Discursive Politics Approach Emanuela Lombardo, Petra Meier and Mieke Verloo 2. The Issue of Intentionality in Frame Theory: The Need for Reflexive Framing Carol Bacchi 3. Beyond the Politics of Location: The Power of Argument in Gender Equality Politics Sylvia Walby 4. Stretching and Bending the Meanings of Gender in Equality Policies Vlasta Jalušic 5. Stretching Gender Equality to other Inequalities: Political Intersectionality in European Gender Equality Policies Emanuela Lombardo and Mieke Verloo 6. Inequality, Intersectionality and the Politics of Discourse: Framing Feminist Alliances Myra Marx Ferree 7. Bending Towards Growth: Discursive Constructions of Gender Equality in an Era of Governance and Neoliberalism Malin Rönnblom 8. Trading-in Gender Equality: Gendered Meanings in EU Trade Policy Jacqui True 9. Stretching, Bending, and Inconsistency in Policy Frames on Gender Equality: Discursive Windows of Opportunity Emanuela Lombardo and Petra Meier 10. Grounding Policy Evaluation in a Discursive Understanding of Politics María Bustelo and Mieke Verloo 11. The Discursive Logic of Ranking and Benchmarking: Understanding Gender Equality Measures in the European Union Mieke Verloo and Anna van der Vleuten 12. Conclusions: A Critical Understanding of the Discursive Politics of Gender Equality Emanuela Lombardo, Petra Meier and Mieke Verloo